KONVOY · MASTER MARKETING PLAN · 3 NOV → 2 DEC 2026

Sell out NUSTAR on Thu 26 Nov

Turn archive-fight attention into followers and ticket buyers, with gyms, partners and invitees doing the local selling.

Target	Goal	Baseline
Tickets sold	[X], pace ≥ 0.9 at each review	[baseline needed]: last event’s sales curve
Followers	[F] per platform by 26 Nov	[baseline needed]: follower log
Partner sign-ups	[baseline needed]	0 confirmed; 21 shortlisted
Gym ticket sales	[G] via gym QR codes	[baseline needed]
CEO presence	8–10 mentions/month; +10% vs normal rate	[baseline needed]

Sources: playbook v5.2 §1, §12 · directory REPORT.md (29 Oct) · ceo-branding-plan.md Month 1

Phases to 26 Nov

Prep

3–4 Nov
Cap 0

Launch

5–12 Nov
16-short pilot
Cap 2/day

Build

13–19 Nov
COUNTDOWN
Cap 3/day

Hype

20–23 Nov
Media day, preview
Cap 3–4/day

Fight week

24–26 Nov
Event Thu 26
Cap 4/day

Post-event

27 Nov–2 Dec
Recap, EV5

Why a rebase: the playbook counts back from the event (Day 30 = 26 Nov), so today, 3 Nov, is already Day 7. Proposal: first post Thu 5 Nov, Build cut from 10 days to 7, every cap and gate unchanged. The YouTube two-week test keeps its 14 days (5–18 Nov).

Sources: playbook v5.2 kickoff calendar rule, §10, §10b · plan §2 (rebase is a proposal: decision 1)

Four workstreams, one approver each

Workstream	Does the work	Approves	Core output
A. Shorts / video	[Video lead] + [Dev lead]	[Marketing lead] ([Backup approver])	16-short pilot → COUNTDOWN → fight week; 4 long-form pieces
B. Partners & invites	[Partnerships lead]	[Owner]	265 Priority 1–2 records with checked evidence first; gym QR posters
C. CEO / brand	[Content person]	[Owner]	70% personal / 30% KonvoyPH; EV5 announced in the cage
D. Website + GA4	[Dev lead]	[Marketing lead]	Landing page, short links, GA4 + UTMs, checkout question

Directory today: 1,678 records (635 invites, 1,043 partners). Nobody contacted yet.

Sources: playbook v5.2 §8, §10–12, §14 · final-review.json / REPORT.md (29 Oct) · ceo-branding-plan.md Month 1

Week by week

Week	Shorts / video	Outreach	Web / CEO
1 · 3–9 Nov	First post Thu 5 · finish #2 Sat 7 · pilot 2/day	Asks approved · Wave 1 Priority 1 · Pocari application · gym posters	Landing page, links, GA4 · CEO “Declaration”
2 · 10–16 Nov	Full fight 1 · COUNTDOWN from 13 Nov · full fight 2	Wave 1 Priority 2 · 5–8 creators · 12 Nov Pocari lead date	Pixels + consent · checkout test · CEO’s Eye #1
3 · 17–23 Nov	Rivalry piece · media day · preview 23 Nov	Wave 2 (checked partials) · RSVPs	Logistics info · CEO’s Eye ×2
4 · 24–26 Nov	4/day cap · COUNTDOWN #1 on 25 Nov · event night	Guest + partner handling	Event-day check · cage moments
Post · 27 Nov–2 Dec	Finish queue · recap	Thank-yous	Sales by source · EV5 tease

Sources: playbook v5.2 §2, §10–12, §14 (dates rebased per plan §2) · REPORT.md (Pocari 14-day lead) · ceo-branding-plan.md

Nothing goes out without approval

[Video lead] checks quality and accuracy. [Marketing lead] gives final approval to publish and personally approves every callout and controversy clip. Approval covers the exact package; any change sends it back to Needs Review. Every outreach message is owner-approved.

Videos per account per day	Launch	Build	Hype	Fight week	Spacing
TikTok	2	3	3–4	4	2 h
YouTube Shorts	2	3	3–4	4	2 h; 1 h from long-form
Instagram Reels	2 regular + 1 Trial Reel, every phase				3 h
Facebook Reels	2, only if Facebook is a main platform				3 h

Outreach: new DMs ≤ 10/day/account · follows ≤ 20/day, partners only · Collab invites ≤ 2 per post · daily account check before the first post.

Sources: playbook v5.2 §8 (approval, verbatim) and §10b (caps, our own, not platform limits)

What could slip

Risk	Mitigation	Owner
Calendar 6 days behind (3 Nov = Day 7)	Approve the rebase; never compress rights, review or the YouTube test	[Owner]
Rights not confirmed in writing	Rights register first; hold any unresolved footage	[Marketing lead] + [Legal contact]
Unresolved directory records: 50 Priority 1, 423 Priority 2	Contact only records with checked evidence; owner confirms each ask	[Partnerships lead]
Account flags or action blocks	Caps, daily check, 7-day protocol	[Marketing lead]
Approval bottleneck	Named [Backup approver]; escalate within 1 working day	[Owner]
No baselines (followers, sales curve, GA4)	Log them in week 1; the pilot becomes the baseline	[Marketing lead]

Sources: playbook v5.2 kickoff, §10b, §15 · REPORT.md unresolved counts (29 Oct) · plan §6

Five decisions today

Calendar: first post Thu 5 Nov; Build cut to 7 days; caps and gates unchanged.
Owners: name [Dev lead], [Video lead], [Marketing lead], [Backup approver], [Partnerships lead], [Legal contact].
Targets: set [X] tickets, [F] followers per platform, [G] gym sales, partner sign-up goal; share last event’s sales curve.
Outreach scope: Wave 1 = 265 checked Priority 1–2 records; the ask per segment; Pocari before 12 Nov?
Budget and offer: boost [B] or none; advance-price end date; pack prices; seller reward.

Full plan: KONVOY Master Marketing Plan — Nov 2026 (plan §7) · sources as on earlier slides